Boeing’s perceived public relations push to support the 737 MAX’s return to service was under fire heading into the Dubai Airshow, and the company responded the best way possible: It let customers take over the narrative. The MAX program booked its first announced firm orders since the model’s mid-March grounding and added a sizable letter of intent from a new customer. The firm orders came from existing MAX customer SunExpress, the Lufthansa Group-Turkish Airlines joint ...

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