How A Major European Airline Group Is Learning From Outside In

The RYDES program offers rewards for using a wide variety of digitally bookable mobility services.
Credit: LIH
Sometimes it takes an industry outsider to see what the industry experts are missing. When Christine Wang, managing director of the Lufthansa Innovation Hub (LIH), attended her first aviation technology show, she was surprised that the airline industry had only 26 booking classes, bounded by the...

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