Generative AI ‘Super Analyst’ May Change How Airlines Set Prices
Delta Air Lines is testing a new pricing tool driven by generative AI it describes as a “super analyst” that works 24 hr. a day, seven days a week.
Credit: Mario Tama/Getty Images
Airlines are broadening their use of artificial intelligence to unlock efficiencies, profits and a more tailored customer experience. One application gaining traction lies in pricing, with active trials poised to evolve how carriers sell. Eight airlines, six publicly, have begun tests with Fetcherr...
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