After adding “basic” fares for premium comfort cabins, Delta expanded new tiered pricing to its First, Premium Select and Delta One products.
Credit: Delta Air Lines
When Delta Air Lines quietly began testing Basic Economy fares in the spring of 2012, the offering was limited to four city pairs between Detroit and destinations in Florida. All were markets in which the carrier competed with Spirit Airlines, pioneer of the ultra-low-cost unbundled model in the U.S...
Delta Air Lines And United Airlines Lead New Wave Of Unbundling is available to both Aviation Week & Space Technology and AWIN subscribers.
Subscribe now to read this content, plus receive critical analysis into emerging trends, technological advancements, operational best practices and continuous updates to policy, requirements and budgets.
Already a subscriber to AW&ST or AWIN? Log in with your existing email and password.




