The shift from traditional marketing to digital and social marketing continues to gain pace. What are the key drivers in destination marketing? What is the impact of travel technology on destination marketing? How can destinations keep up and embrace these rapid changes technologies? Which destinations are leading the way?

Speakers:

• Moderator: Yolanta Strikitsa, director of Strikitsa Consulting
• Carol Dray, commercial director of VisitBritain
• Miguel Angel Perez Alba, sales promotion director, Turismo Valencia
• Beverly Nicholson-Doty, commissioner for the US Virgin Islands Department of Tourism
• Kathy Smits, vice president, international tourism, Los Angeles Tourism and Convention Board

For more World Routes 2016 videos, check out our playlist.