Speaking at the Tourism Summit at World Routes in Chengdu, how destination marketing can bring in travellers from the biggest market in the world came under discussion. With a wide ranging international panel trying to lure in Chinese tourists, they shared their best practice on bringing in the emerging middle class who are willing to go the long-haul.
The route to Spain’s third largest city will start on November 6 with four flights per week, which will increase to six per week for the summer 2016 season.
The destination is investing in attracting more airlines into the city and over the past year completed 450 activities in cooperation with airlines, airports and the whole tourism industry to promote Valencia destination, as a summer and winter destination. Additionally this year, it is working with airlines on achieving and sharing new additional ancillary revenues, by selling tourism services.
The 20th World Routes Tourism Summit got off a flying start today with a discussion on how established and emerging destinations are attracting new visitors, writes Jonny Williamson for The HUB.
