This week voting for the first regional heat of the 2015 Routes Awards opened, two months earlier than in previous years, and airlines from within the Americas region are being asked to consider the efficient use of marketing activities by an airport or destination over the last 12 months when deciding who to nominate.
Winners of the awards, which recognise the marketing performance of airports and tourism authorities within the Americas, will be announced during the Routes Americas Networking Evening which will be held on Monday 2nd February 2015 at the event in Denver.
The annual Routes awards are highly regarded as the most prestigious awards in the industry as they are voted for and judged by the airline network planning community. They provide the airline community with the chance to have their say as to which airport they think provides the best overall marketing services to them ensuring that the most effective campaigns are rewarded for their hard work and dedication to route development.
When voting airlines should consider key elements such as market research, communication, presentations for market opportunities, campaigns with third parties and innovative use of technologies and techniques, visit our dedicated awards pages for more information.
These much sought after awards are a great way for the winning airports to have a credible recognition which they can proudly talk about to their customers and other stakeholders. Tampa International Airport was announced as the winner of last year’s Americas heat and speaking at the time Tampa’s Vice President Marketing, Christopher Minner said: “It feels great, and I will tell you what, the competition has never been stronger. This is a victory for our entire team, and our approach. We have got the best partners in the industry and we are so proud of all of the success that we have brought for our airlines this year. Thank you so much!”
The overall winner of the Routes Americas Awards 2015 will be automatically shortlisted, along with the winners of the other regional heats taking place throughout the year at all other Routes events, for the World Routes 2015 Awards which will be announced in Durban next September.
Simply click here and log in to your Routesonline profile to nominate (in priority order) up to five airports in your network within the Americas, irrespective of their size, and the best destination marketing campaign. Voting will remain open until Friday 5th December 2014 and shortlisted airports will be announced shortly after this deadline.
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