Route rundown: ANR-BHX, KEF-SFO, DXB-SAW

Nigel MayesNigel Mayes is the senior vice president, consulting & product development at ASM. Nigel has more than 15 years’ experience in route development and is responsible for product development at ASM.

The sister company to Routes, ASM is the world‘s leading route development consultancy and has supported the creation of new air services since 1993.

Route 1: Antwerp – Birmingham

fly VLM rundown.jpg



fly VLM logo


Fokker 50


Five weekly

Start date

12 February 2018


281 km

O&D traffic demand (year to November 2017)


Growth % YOY


Average one-way fare $ (year to November 2017)



VLM Airlines is reinstating its Antwerp – Birmingham service from 12 February 2018, a route last operated in 2016. There are strong business synergies between these cities for industries including fashion, diamond, automotive and chemicals. The carrier will also be targeting leisure travellers as the likes of Bruges, Ghent and Brussels are easily accessible from Antwerp. VLM currently operates Antwerp - London City Airport and will also fly Antwerp - Zurich from 22 January and Antwerp – Munich – Maribor from 12 February.

Route 2: Reykjavik – San Francisco

Icelandair 767 (rundown).jpg


Carrier Icelandair logo
Aircraft Boeing 767
Frequency Four weekly
Start date June 2018
Distance 4,210 km
O&D traffic demand (year to November 2017) 166,177
Growth % YOY 182%
Average one-way fare $ (year to November 2017) $457.18


Icelandair is resuming Reykjavik – San Francisco from June 2018, a route it last operated during the 2006 summer season. The relaunch of the service is in addition to the introduction of Kansas City and resumption of Baltimore from Keflavik. The airline now offers 23 North American destinations. Flights to San Francisco will depart Keflavik on Tuesdays, Wednesdays, Fridays and Sundays and on return will depart San Francisco on Wednesdays, Thursdays, Saturdays and Mondays. Icelandair will be in direct competition on the route with WOW, which started Reykjavik – San Francisco in June 2016, operated by Airbus A330. Norwegian also flies Oakland - London Gatwick.

Route 3: Dubai – Istanbul

Emirates 777 rundown


Carrier emirates-logo-1.jpg
Aircraft Boeing 777-300ER
Frequency Five weekly
Start date 8 June 2018
Distance 1,854 km
O&D traffic demand (year to November 2017) 401,563
Growth % YOY -1.97%
Average one-way fare $ (year to November 2017) $252.09


Emirates is to resume flights between Dubai and Istanbul’s Sabiha Gokcen Airport, previously served by the airline until July 2016. The resumption of services on the route will allow customers two destination options when travelling Emirates to Istanbul. Together with Emirates’ other service to the Turkish city, the airline will offer 16 flights and more than 6,500 seats per week, catering to both tourism and business traffic. The aircraft also allows for an increase in cargo capacity to Istanbul, with a weekly total of 100 tonnes, and makes Emirates the only airline operating a scheduled service with a wide-body aircraft at Sabiha Gokcen Airport. Flight EK119 will depart Dubai at 10.00 and arrive in Istanbul at 13.45. The return flight EK120 will leave Istanbul at 15.35, and arrive in Dubai at 21.00. The timing means travellers from key inbound markets such as China, Korea, Malaysia, Saudi Arabia and Kuwait will have shorter connection times in Dubai when continuing onwards to Istanbul.

Source: Sabre Market Intelligence