World Travel Market: British Airways promises better standards for passengers

Credit: Rob Finlayson
British Airways (BA) will retain its first-class cabins, but will not go the way of US airlines in effectively having three classes of passengers on its domestic and short-haul services, BA CEO Alex Cruz said. Speaking at the World Travel Market exhibition in London, Cruz said BA was more conscious...
Alan Dron

Based in London, Alan is Europe & Middle East correspondent at Air Transport World.

Subscription Required


This content requires a subscription to one of the Aviation Week Intelligence Network (AWIN) bundles.

Schedule a demo today to find out how you can access this content and similar content related to your area of the global aviation industry.

Already an AWIN subscriber? Login


Did you know?  Aviation Week has won top honors multiple times in the Jesse H. Neal National Business Journalism Awards, the business-to-business media equivalent of the Pulitzer Prizes.