Airlines Bet Big On Sports Sponsorships To Connect To Modern Consumers

Arsenal Football Club

Emirates Airline’s sponsorship of the Arsenal Football Club is one of the longest standing and most lucrative in all of professional sports.

Credit: Yau Ming Low/Alamy
Emirates Airline in 2004 signed a £100 million ($180 million) sponsorship agreement with English Premier League soccer club powerhouse Arsenal, a deal that included its brand appearing on uniform shirts and naming rights to the team’s then under-construction stadium in north London. The following...
Aaron Karp

Aaron Karp is a Senior Editor at Air Transport World.

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