The shortlists for the prestigious Routes Europe 2018 Marketing Awards have been revealed, with 17 airports and six destinations in the running for an award.
This week: Frontier brings the first new mainline service between San Antonio, Texas and Ontario, California; Budapest gets an Agadir link; and Juneyao increases its Philippines focus.
Balázs Bogáts, head of airline development at Budapest Airport, explains how thinking out the box helped to secure routes to the US and outlines the Hungarian airport's future long-haul ambitions.
A record number of votes were received for this year’s awards. Discover which airports and destinations have been recognised for their marketing achievements by the airline network planning community.
The growing interest in Budapest as a destination is certainly helping to put Ferenc Liszt International on an increasing number of airline network maps, but for Kam Jandu, chief commercial officer, Budapest Airport, a long-haul link to the US is seen as a route of strategic national importance to Hungary.
The new routes will connect the countries directly, boost bi-directional tourism and establish an important link for trade and business between Hungary, Macedonia, Montenegro, Albania, Kosovo and Bosnia and Herzegovina. In compliance with the public service obligation rules, all five markets will be served on a twice weekly basis with flights commencing the first week of April 2017.
It seems there’s more than enough room in Budapest for Europe's rival low-cost carriers Ryanair and Wizz Air. Wizz Air CEO József Váradi and Ryanair CMO Kenny Jacobs share their plans to Routes News magazine.
The Asian-Budapest market last year experienced an impressive 20 percent increase, with the number of Korean visitors alone increasing by ten percent, having tripled over the last five years.
The new non-stop link between Doha and Yerevan will commence from May 15, 2016 with a four times weekly service being flown using an Airbus A320 configured in a two-class arrangement with 12 seats in Business Class and 132 in Economy Class. The new route is understood have been facilitated by Qatar Airways’ network expansion across the US, a market which has strong links back into Armenia, but with limited current connectivity.
The new routes will commence from the start of the summer schedules in late March 2016 with the introduction of twice weekly flights to both John Lennon Airport in Liverpool and Keflavik International Airport, serving Reykjavik from March 27, 2016 and a weekly flight to Ibiza from June 18, 2016 to September 17, 2016.
From the start of the Summer 2016 schedules on March 27, 2016, easyJet will introduce a new six times weekly domestic connection between Bordeaux and Marseille and a four times weekly link between Bordeaux and Berlin. A couple of weeks later a new four times weekly link from Bordeaux to Barcelona will be introduced from April 15, 2016, while a three times weekly service to Venice will follow on April 17, 2016.
The arrival of the single 737-800 will facilitate the introduction of new links to Corfu from Birmingham, Bratislava, Budapest, Cologne, Rome, Katowice, Poznan, Pisa, Rzeszow, Venice and Warsaw Modlin as well as enable increased frequencies on its existing routes from Brussels Charleroi, East Midlands, London Stansted and Milan Bergamo.
Wizz Air introduced a twice weekly Birmingham – Warsaw route from September 14, 2015 and a twice weekly Budapest – Birmingham service from September 15, 2015 becoming the seventh new carrier to arrive at Birmingham in 2015.
Air Canada will use its leisure airline, Air Canada rouge to add flights to Budapest, Glasgow and Warsaw and resume a link to Prague last served in the 1970s, while Air Transat will offer new flights from Canada to Glasgow, Nice, Pisa, Rome and Zagreb.
European low-cost carrier, Wizz Air has reported a record first quarter and has subsequently raised its profit forecast for the year by as much as €20 million.
The airline will operate three routes from Eilat Ovda Airport in the far south of the country, near the border with Jordan. Initially, flights will operate to and from Budapest in Hungary, Kaunas in Lithuania and Krakow in Poland.
Wizz will start flights to Warsaw and Budapest from the West Midlands-based airport from September, as the airline progresses towards operating from primary airports within the UK.
Updated schedules for the remainder of the year show the Gulf carrier will switch the aircraft type deployed on the routes to Budapest’s Ferenc Liszt International Airport and Warsaw’s Chopin Airport from its smallest aircraft, the Airbus A330-200, to a larger Boeing 777-300ER. The change will take effect from December 1, 2015.
Central and Eastern European low-cost airline specialist, Wizz Air, will slightly modify its existing model by introducing a second aircraft type to its fleet later this year. While maintaining the one fleet family concept, the budget carrier has switched 26 of its outstanding orders for the A320, for the larger A321 variant and will place the first aircraft into service in the last quarter of this year.
Speaking at the Routes Europe Strategy Summit in Aberdeen, a panel including representatives from Transavia France and Vueling as well as Budapest Airport and OAG, discussed low-cost carriers and their position in the European market.
Ryanair opened the Copenhagen base at the end of last month as it continues to develop its network offering from primary airports to support business as well as leisure demand. It is initially stationing a single Boeing 737-800 at the airport but expects a further three aircraft to arrive over the course of the year to support its network expansion.
