IAI Booth Shows New Role For Lockdown-Inspired Tech
SINGAPORE—Lockdown-era innovations may still have a place as easing travel restrictions allow conventions and air shows to resume.
Israel Aerospace Industries’ (IAI) booth at the Singapore Airshow will feature a technology developed at a time when most international travel was impossible.
“When potential customers and partners were unable to visit our facilities and see products and systems, IAI developed an innovative 3D/virtual reality solution to provide a realistic “peek” into our products,” an IAI spokesman tells ShowNews.
The application, which will be projected on a high-resolution 3D screen, shows a selected list of IAI products from all angles.
Visitors to the booth can “pack and unpack it, and even go inside a plane or a ship, for example,” the spokesman says.
The list of technologies that IAI is showcasing includes the Barak air and missile defense system, its maritime patrol aircraft, the MF-STAR multifunction radar, the Mini Harpy loitering munition, N-STAR naval electronic warfare system, ground robotic vehicles and Boeing 777 passenger-to-freighter conversions.
A large and influential delegation has arrived from Israel to promote IAI’s products. The dignitaries include Amir Peretz, the newly-appointed IAI chairman; CEO Boaz Levy and other executives and “leaders in the Israeli defense establishment,” the spokesman says.
The Asian market continues to be a key region for IAI’s products. The company has established offices in several countries, including Singapore and South Korea.
“IAI sees a great value in the Asian market, and although we cannot specify the percentage of export revenues to this region, we continue seeking opportunities to provide the local defense industry with our advanced security solutions,” the spokesman says.
The Singapore Airshow has helped the company in the past raise the profile of several products. For example, IAI displayed the Heron Mk II at the last air show, then went on to sell the reengined unmanned aircraft system around the world, the spokesman says.