Priceline.com's Revenues Soar, But Profits Yet To Materialize

Priceline.com's rapid growth in customers and its first television advertising campaign boosted its first quarter revenue 535% to $313.8 million. Gross margin was 15.6%, the highest to date. Gross profit soared 752% to $49.0 million as the company added nearly 1.5 million new customers, bringing its...

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