KC-390 Rebranded As Civil Airlifter Battle Heats Up

Credit: KC-390: Steve Lynes
DUBAI—As the KC-390 gets a new name and a new owner, a marketing battle with Lockheed Martin’s C-130 is intensifying over the future market of commercial derivatives of military airlifters. Embraer and Boeing selected the Dubai Airshow stage here to launch the marketing campaign for the rebranded C...

Subscription Required

 

This content requires a subscription to one of the Aviation Week Intelligence Network (AWIN) bundles.

Schedule a demo today to find out how you can access this content and similar content related to your area of the global aviation industry.

Already an AWIN subscriber? Login

 

Did you know?  Aviation Week has won top honors multiple times in the Jesse H. Neal National Business Journalism Awards, the business-to-business media equivalent of the Pulitzer Prizes.