There’s a funny thing about a company’s corporate culture: You cannot measure it directly and, with very few exceptions, you cannot see it. There is little, if any, reference to it in the description or mission statement of many companies, and it is difficult to imagine most employees giving it much more than a passing thought. Yet a company’s culture is its heart and soul, playing a vital role in an organization’s long-term success as a business—and over time ...


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