VistaJet, the global business jet charter operator based in Malta, recently launched “VistaPet,” which it describes as “the most comprehensive program designed to ensure all passengers feel welcome — “even if they are four-legged.”

As rationale, the company says it has seen a 104% increase in animals flown in the last two years and that a quarter of all its passengers fly “with their loyal companions.”

Beyond that, VistaJet asserts most pet owners distrust airline care of pets. And thus VistaPet, a service “designed in collaboration with experienced veterinary practitioners, groomers, dietitians and coaches to respond to the need and challenges when traveling with animals.”

The new offering includes “care kits, sleep mats and balanced menus” and even “fear of flying courses” for pets and their owners.