Dassault Aviation recently acquired TAG Aviation’s European maintenance activities and the maintenance, repair and overhaul operations (MRO) of the ExecuJet Group, which offers product support at several locations in the Asia-Pacific region, Middle East, Africa and Europe, including four in Australia and New Zealand.

The moves signal a strategic shift to capture more revenue from its Falcon Jet models over their operational lifetimes. While new aircraft sales remain relatively slow, growth prospects for MRO activities are attracting airframe manufacturers, notably including Boeing. The expected income may help fuel Falcon Jet research and development.

Industry-wide, MRO services for turbine-powered business aircraft will amount to $14 billion in 2025, thanks to those services’ 2% annual growth, according to New York-based consultancy Oliver Wyman. That will be faster than the expected annual 1.4% growth of the global fleet. Moreover, MRO activities are so regulated that the prediction can be seen as much more solid than a new aircraft sales forecast. And a business jet may be in service for 25-30 years or longer.

To secure revenues, Dassault — like other airframers — offers its customers a “pay as you fly” program, which it has branded Falcon Care. An increasing proportion of owners sign up for such worry-free services.

Not only can MRO bring increased revenue, but those services bring valuable information as well. The service center learns how customers use their aircraft and identify troublesome features.