Airline Marketing and Management 4th edition, by Stephen Shaw
Airline Marketing and Management 4th edition, by Stephen Shaw -- demonstrates the ways in which principles of marketing and management can be applied to the airline industry. Ashgate Publishing Co.: $59.95. To order, call 800-535-9544.
Subscription Required
This content requires a subscription to one of the Aviation Week Intelligence Network (AWIN) bundles.
Schedule a demo today to find out how you can access this content and similar content related to your area of the global aviation industry.
Already an AWIN subscriber? Login
Did you know? Aviation Week has won top honors multiple times in the Jesse H. Neal National Business Journalism Awards, the business-to-business media equivalent of the Pulitzer Prizes.
Related Content
