Teague: Ditch ‘economy class’ for ‘connectivity class’

Airlines should rethink their cabin branding, replacing economy class with “connectivity class” or “cinema class,” according to Teague principal brand strategist Devin Liddell. Speaking at the Passenger Experience Conference in Hamburg, Liddell urged airlines to be more creative in designing and...
Victoria Moores

Victoria Moores joined Air Transport World as our London-based European Editor/Bureau Chief on 18 June 2012. Victoria has nearly 20 years’ aviation industry experience, spanning airline ground operations, analytical, journalism and communications roles.

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