WORLD ROUTES: British Airways and WestJet Launch Codeshare

Canadian carrier WestJet Airlines has entered into a code-share agreement with British Airways (BA), enabling the British carrier to market and sell WestJet-operated flights across Canada. With immediate effect the ‘BA’ code is being placed on select WestJet flights connecting from Vancouver, Calgary and Toronto to Ottawa, Edmonton, and Victoria.

"We are very pleased to announce a code-share relationship with British Airways," said Bob Cummings, Executive Vice-President, Sales, Marketing and Guest Experience, WestJet Airlines. "With an extensive worldwide network, and a reputation for great customer service, British Airways is one of the world's most iconic airlines."

This is the eighth codeshare agreement signed by WestJet in the past year. Since September 2011, WestJet has initiated codeshare deals with American Airlines, Cathay Pacific, China Eastern Airlines, Delta Air Lines, Japan Airlines, KLM and Korean Air. Additionally, WestJet has 20 interline relationships, further connecting world-wide passenger flows to WestJet's extensive network.

"Our partnership with WestJet is great news for our customers. It will enable easier travel from Canada's gateway cities to destinations that have been more difficult to access from the U.K," said Lynne Embleton, Director of Strategy and Business Units, British Airways. WestJet and British Airways had previously announced an interline agreement in October 2010.

"The launch of this new code-share represents another strategically significant milestone for WestJet," added Bob Cummings. "We remain committed to bringing top-quality airlines on board as part of our airline partnership strategy. The success of this strategy has contributed to the strong results we've seen so far this year."

Richard Maslen

Richard Maslen has travelled across the globe to report on developments in the aviation sector as airlines and airports have continued to evolve and…