SAA in North America launches “Go See Southern Africa” campaign

South African Airways in North America has launched a special campaign focusing on the great experience and value travel on offer when travelling to Southern Africa.

Cape Town and the Kruger National Park can ready themselves as these are very popular South African destinations for travellers from North America.

The “Go See Southern Africa” is a collaborative campaign with participation from leading tour operators, destination tourism organisations, hotels and safari lodges to generate increased awareness on travel to Southern Africa. All parties are working together to offer tourists an attractive, value-add programme.

The campaign aimed at stimulating travel from North America to Southern Africa, follows recent misinformation concerning travel to the entire continent, which has created a hesitation for future travel planning.

South African Airways, as the predominant airline from the U.S. to Southern Africa, has taken a leading role in developing the “Go See Southern Africa” campaign to emphasise the great experiences and the great value that abounds for travel throughout the region.

South African Airways offers the most flights between the U.S. and South Africa with daily nonstop service from New York-JFK Airport and daily direct service from Washington, DC-Dulles Airport to Johannesburg. From its Johannesburg hub, SAA and its regional airline partners offers convenient flights to over 55 business and leisure destinations throughout the African continent.

In conjunction with the campaign, numerous SAA tour operators and travel service providers are promoting very affordable packages and unique value-added offers to South Africa, Botswana, Zimbabwe, Zambia and other destinations in the region.

Travellers are invited to visit Southern Africa as “Now is a great time to explore Southern Africa with the extremely favourable exchange rate for the U.S. Dollar and the very affordable offers that are being promoted by SAA and our participating tourism partners in North America,” says Nico Bezuidenhout, SAA acting chief executive.

“Cape Town is the most popular onward destination in SA for North American tourists. A large majority of the travellers from North America visiting South Africa come to Cape Town, with many more travelling to the Cape from points other than North America – Johannesburg.

“In addition to Cape Town, other very popular spots for American visitors are the Kruger National Park, the Western Cape (including wine country) and the Garden Route. South Africa is a multi-destination vacation for most Americans. They don’t just visit one destination. They visit several, particularly Cape Town and the Kruger, or Cape Town, the Kruger and Vic Falls”.

The “Go See Southern Africa” campaign will be featured during 2015 with various offers by SAA and the participating travel partners being promoted throughout the year.