Route Exchange, part of Routesonline, is the online trading zone for new routes; it allows airlines the opportunity to request data and proposals from airports, whilst airports receive updates and invitations to send proposals for new airline service. Route Exchange contains profiles and in-depth information for both airlines and airports and gives airports a unique insight into the planning strategy of key airlines in the Americas and provides a trusted platform to deliver a new route proposal directly to the network planning team of the airlines requesting the data.
Route Exchange Live takes the online product into Routes events by giving airlines the opportunity to promote their brand to their target airport market as well as allowing airlines to educate a select audience of airports on their requirements for potential new service and additional frequency. Routes Americas in Santo Domingo earlier this year saw Route Exchange Briefings from Southwest Airlines, TAM Linhas Aereas, Insel Air and WestJet Airlines and building on the success of these briefings even more are planned for the 2012 event in Nassau next February.
We are pleased to be able to confirm that British Airways will be one of the airlines making a presentation in Nassau. The airline currently flies to 41 points in the North American/Caribbean market and Sabine Reim, Head of Planning for Americas at British Airways, will talk about how the airline is focusing its expansion into the Americas.
Delegates attending Routes Americas can use Route Exchange online to prepare for their meetings by researching valuable information on the carriers attending such as those listed below:
New York-based low cost carrier JetBlue includes data about their growth plans from their East coast bases within their profile. You can also access their Route Exchange presentation from World Routes in Berlin which was delivered by their VP Planning, Scott Laurence.
Click here for more information.
The profile for Brazilian carrier TAM contains key information on this Star Alliance member and also their Route Exchange presentation from Routes Americas 2011 which can be downloaded.
Click here for TAM’s full Route Exchange profile.
Southwest Airlines’ profile gives an overview of the World’s largest low cost carrier who recently acquired AirTran Airways and are looking at increasing their knowledge of near international markets ready for when they have the capacity for international service. The profile also contains their Route Exchange presentation from World Routes in Berlin available for download.
For further information on Southwest Airlines, click here.
Canadian based WestJet Airlines are focusing on building a product for VFR, leisure and business travellers. Their profile contains information on their requirements from an airport and you can also download and read the Route Exchange Briefing given at Routes Americas 2011.
You can view their profile here.
Star Alliance carrier US Airways outlines the opportunities in the US and Latin American market from its hubs on both the East and West coasts.
View their profile here.
Many other airlines who have registered to attend Routes Americas also have detailed Route Exchange profiles such as Aeroméxico, Copa Airlines, Air Transat and Spirit Airlines which are available for airports to use to prepare themselves for Routes Americas.
Keep reading The HUB for regular updates on Route Exchange Briefings at Routes Americas 2012.
Keep up to date with the latest news on Routes Americas by following the #RoutesAmericas hashtag on Twitter or to find out more information visit the Routes Americas event pages on Routesonline.
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