Press Release: Inaugural European Tourism Seasonality Summit To Tackle Seasonality Challenges Head On
The inaugural European Tourism Seasonality Summit, set to take place on April 7 in Seville, will bring together industry leaders to address the challenges posed by seasonality in European tourism.
The travel and tourism industry is poised to contribute more than $16 trillion to Europe’s GDP and support more than 449 million jobs by 2034, according to the World Travel & Tourism Council (WTTC). However, the rise in demand for sustainable tourism practices has sparked a push to mitigate the negative impacts of high-season travel on local communities while promoting off- and shoulder-season opportunities.
The European Tourism Seasonality Summit, held in partnership between Routes and Low Season Traveller, will unite experts from the travel, leisure, destination, technology, and hospitality sectors to develop strategies for responsible growth by reshaping the seasonality curve.
Topics that will be examined include:
- How European destinations navigate tourism seasonality, post-pandemic shifts in traveller behaviour, and the push for sustainability.
- How technology, big data, and AI are reshaping travel patterns and supporting low-season tourism across Europe.
- The targeted marketing campaigns and innovative strategies which can change traveller perceptions of low seasons
Ged Brown, CEO & Founder of Low Season Traveller, said “After the successful launch of our first Tourism Seasonality Summit in Bahrain last year, we are delighted to be bringing the event to Seville and Europe given the incredible seasonality challenges faced within the region. The event will see leaders from throughout Europe’s travel and tourism sector, meet up to share experiences, learn effective strategies and engage in true collaboration with each other to alleviate peak seasonality challenges.”
Brown added: “We listened to the feedback from our delegates in Bahrain and making this a standalone event but alongside Routes Europe, will ensure that there is now an even greater opportunity for all parties to participate in the event.”
Steven Small, director of Routes, said: “Seasonality significantly shapes European tourism, influencing its dynamics and opportunities. While seasonality poses significant challenges for European tourism, it also opens doors for innovation, sustainability, and enhanced experiences for tourists and local communities alike. The inaugural European edition of the Tourism Seasonality Summit will bring together industry leaders to outline strategies to flatten the curve, ensuring that the positive impact of tourism can be felt sustainably all-year round.”
Small added: “With Routes Europe 2025 taking place the day after the Tourism Seasonality Summit, this is a fantastic opportunity for both the route development community and wider stakeholders impacted by seasonality to drive positive change.”
The European Tourism Seasonality Summit will take place on April 7, 2025, at the Fibes Conference and Exhibition Centre in Seville, Spain.
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