JetBlue to Compete With American on Boston - Dallas

JetBlue Airways is to launch a three times daily service between its Boston Logan International Airport base and Dallas Fort Worth International bringing competition to a route currently operated by American Airlines. The low-fare carrier will begin flights from May 1, 2012; its first route to the Texan city, which is presently the largest metropolitan area in America not served by the airline.

"We're excited to bring our Boston customers what they've been asking for – more options for their business and leisure travel to Dallas/Fort Worth," said JetBlue's Vice President Sales and Revenue Management Dennis Corrigan. "Our three daily nonstop flights are scheduled at optimal times to maximise convenience, and with the recent addition of new gates and ticket counter space at Logan, customers flying in and out of Boston will experience easier travel than ever before."

Last year an estimated 481,000 O&D passengers travelled between Boston and Dallas, paying an average one-way of $412. The arrival of JetBlue on the route will certainly push down average fares on the route, which without competition has grown 2.4 per cent and 6.9 per cent in the past two years.