ASM, the world route development consultants, have provided airports with some key pointers of how best they can approach their structured meetings at the forthcoming World Routes forum in Las Vegas at the start of next month. As part of its ongoing ‘New Era of Route Development’ projects at it prepares to celebrate its 20th birthday, the respected consultants have surveyed senior airline network development specialists to find out just what they want to hear when they sit down to one-to-one meetings.
“The answers to our survey have effectively developed a good reference guide for airport delegates at World Routes,” Dave Stroud, executive vice president, ASM told The HUB this week after revealing the findings. “We have spoken too many of the key airline figures that attend the Routes event on a regular basis and found out just what is important to them.”
It is clear from the survey that airlines don’t what to be overwhelmed with profit and loss forecasts for any route but are more interested in the key demographic and market profile than the financials. “It is clear the airlines want to hear the business angle for any new air service,” said Stroud with details of catchment area and demographics, population GDP and income data, traffic seasonality and average air fare predictions the information they most want to be presented with.
As one of the airline executives responded, a profit and loss assessment is least important because the airline will calculate this on its own using internal data. “The airport or consultant’s data will not be as accurate, so it’s better for the airport to focus on and share other data about its market that is not generally available to the airline route planner,” they said.
It is also clear that airlines expect airport delegates to have a sensible, although not necessarily intrinsic, understanding of the airline’s business. “A clear understanding of our business is not required, but should be inherent in the nature of business proposals,” one of the responses said.
You can view the survey findings below:
https://www.slideshare.net/PaulMcCann2/airlines-survey-results-next-era…
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