ASM to offer industry-leading training opportunities in San Francisco

The team will be holding their renowned Fundamentals of Air Service Development training course next month in San Francisco from 4-5 December. In addition, ASM’s Data Analytics, Innovations in Leakage Studies and Route Forecasting training course will take place from 6-7 December. These courses will provide delegates with critical knowledge in the areas of implementing an effective air route development strategy and producing a route traffic forecast.

Introduced in 1998, the Fundamentals of Air Service Development training course is aimed towards route development professionals from airports, tourism authorities or government agencies who are new to the industry or wish to expand their skills. The course will offer a detailed overview of global aviation issues, key drivers of traffic growth, how to understand your markets, airline economics, and the importance of competitive positioning and target planning. This educational content will be combined with practical tools and techniques to equip delegates with a comprehensive skillset in attracting new air services and presenting to airlines.

Targeted at both airline and airport professionals, ASM’s Data Analytics, Innovations in Leakage Studies and Route Forecasting training course will demonstrate the importance of utilising appropriate market data to create a route traffic forecast. During a series of practical exercises, workshops and classroom style sessions, delegates will discover the methodologies behind real-world examples and case studies, as well as learning how to manipulate and analyse data to create route traffic forecasts and accurate leakage studies. The course will cover the latest analytical and forecasting techniques, including QSI, MCR, and stimulation modelling. Attendees will also explore long-term forecasting methodologies, including bottom up forecasting, econometric techniques and regression analysis.

Don't miss the opportunity to learn from industry experts and distinguish your organisation within the market. Book your place today and gain the practical tools and techniques needed to attract new routes and growth from airlines.