Route development consultancy Airport Strategy & Marketing (ASM) is pleased to have been involved in the launch of a new Qatar Airways route from Budapest to Qatar.
Qatar Airway’s announcement of the new four-times-weekly service between Doha
and Budapest
marks the culmination of a two-year focused marketing campaign by Budapest
Airport
, supported by ASM, to deliver the carrier.
Jon Woolf, Vice President Consulting Services at ASM, said: “We identified a lack of a Gulf hub carrier as a major weakness in Budapest
Airport
’s network as part of a strategic review originally undertaken in early 2008.
“ASM completed a research project which, when complete, identified Qatar
as the air service provider with the right potential mixture of aircraft capacity and frequency for the Budapest
market. A detailed business case for the airline to review was then produced.
“The ASM and Budapest
Airport
teams have ensured that the Budapest
opportunity has remained on Qatar Airways’ priority list since the first meeting with the carrier in summer 2008, and Budapest
will now have its first scheduled service to the Gulf region commencing in January 2011.”
