Viva Aerobus, the fast-growing Mexican ultra-LCC, wants its passengers to feel like they are taking a bus trip in the air. There are good reasons for that—a quarter of its passengers have never flown before, but they have nearly all done long bus journeys. And Viva’s parent company is one of Mexico...
Subscription Required
This content requires a subscription to one of the Aviation Week Intelligence Network (AWIN) bundles.
Schedule a demo today to find out how you can access this content and similar content related to your area of the global aviation industry.
Already an AWIN subscriber? Login
Did you know? Aviation Week has won top honors multiple times in the Jesse H. Neal National Business Journalism Awards, the business-to-business media equivalent of the Pulitzer Prizes.