Viva Aerobus is transforming Mexican travel

Credit: Viva Aerobus
Viva Aerobus, the fast-growing Mexican ultra-LCC, wants its passengers to feel like they are taking a bus trip in the air. There are good reasons for that—a quarter of its passengers have never flown before, but they have nearly all done long bus journeys. And Viva’s parent company is one of Mexico...

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