Play’s Demise Highlights Transatlantic Low-Cost Carrier Pitfalls
Play had no premium cabins or loyalty programs to help absorb rising costs.
Credit: joepriesaviation.net
When Icelandic LCC Play ceased operations Sept. 29, canceling all its flights, it became the latest operator to take the low-cost transatlantic challenge and lose. The carrier’s demise came just a few months after a failed restructuring and short-lived pivot to wet leasing. It trod a path similar to...
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