Alaska Airlines
Alaska Airlines’ “Honoring Those Who Serve” special livery was “dedicated to the brave men and women of the US military, as well as veterans of the armed forces and their families. Its unique exterior paint scheme, conceived by a small group of Alaska maintenance technicians, was designed to symbolize remembrance, pride, and appreciation. The special livery was created in partnership with Boeing. The design includes a red stripe and blue aircraft body to incorporate elements of the American flag; the phrase “Honoring Those Who Serve,” displayed on the fuselage; a symbolic crest representing the Alaska Airlines Fallen Soldier Program to the right of the cargo door; and an “Alaska Airlines Salutes” medallion on the right of the boarding door near the nose of the aircraft, with five stars representing the five branches of the US Armed Forces: Air Force, Army, Navy, Marine Corps and Coast Guard.