Analysis: Can Southwest Meet Demands For Change And Keep Its Soul?

A Boeing 737-700 in Southwest livery.

A Boeing 737-700 in Southwest livery.

Credit: Southwest Airlines
The latest chapter in the book of change at U.S. carrier Southwest Airlines has been written. How will the story end? Developments so far in Southwest’s transition include a three-year plan to cut costs, restrain growth and offer customer products more in line with those that other U.S. majors...
Karen Walker

Karen Walker is Air Transport World Editor-in-Chief and Aviation Week Network Group Air Transport Editor-in-Chief. She joined ATW in 2011 and oversees the editorial content and direction of ATW, Routes and Aviation Week Group air transport content.

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