Why Southwest Airlines Is Making Major Service Changes

Southwest Airlines Boeing 737 MAX 8 aircraft on tarmac

A Boeing 737 MAX 8 taxies into place as a 737NG takes flight.

Credit: Southwest Airlines
In the face of changing consumer preferences, cost pressures and disappointing post-pandemic profits, Southwest Airlines is planning to adapt some signatures of its brand. The adaptations include changing a long-standing open seating policy in which passengers are free to select any available seat...
Christine Boynton

Christine Boynton is a Senior Editor covering air transport in the Americas for Aviation Week Network.

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