Trademark Firm Bets On People Express Appeal

A company that owns several hundred brand names has been issued the trademark for People Express and is hoping a low-cost carrier startup will see value in the former carrier’s moniker, given its strong association with deeply discounted travel even though the Newark-based airline flamed out after...

Subscription Required

 

This content requires a subscription to one of the Aviation Week Intelligence Network (AWIN) bundles.

Schedule a demo today to find out how you can access this content and similar content related to your area of the global aviation industry.

Already an AWIN subscriber? Login

 

Did you know?  Aviation Week has won top honors multiple times in the Jesse H. Neal National Business Journalism Awards, the business-to-business media equivalent of the Pulitzer Prizes.