Big data – it’s what everyone’s talking about, but how effectively are airlines really using it? Of course, data provides vital information on anything from marketing to operations, but it can also be used as a tool to develop digitally.
Africa has long been considered the next big market in aviation. African aviation is taking off, and this market is finally being tapped into thanks to the creation of low-cost carriers and increased services from outside of the continent.
Africa is set to be one of the fastest-growing aviation regions over the next 20 years, with annual expansion averaging nearly five percent. This opens up incredible economic opportunities for the continent’s 54 nations. By transporting some 70 million passengers annually, aviation already supports some 6.9 million jobs and $80 billion of economic activity on the African continent.
Have you wondered what enticed an airline to a certain destination? What the data says about demand on the city pair and connecting markets? What external factors may have influenced the airline in selecting a specific city pair? How this business case differs from others? Our new ‘Route Case’ offering will seek to provide the answers all within a single 20 minute meeting slot at our events.
On first consideration, Tenerife might not seem the most logical host for Routes Africa 2016, but, as Routes News, investigates, the Continent is key to its development strategy of becoming a major trade hub.
Have you wondered what enticed an airline to a certain destination? What the data says about demand on the city pair and connecting markets? What external factors may have influenced the airline in selecting a specific city pair? How this business case differs from others? Our new ‘Route Case’ offering will seek to provide the answers all within a single 20 minute meeting slot at our events.
Voting for the Routes Africa Marketing Awards will close one week from now – don’t miss out on the opportunity to have your say and place your vote before Friday 6th May.
The weekly flight from Toulouse to Oujda will operate every Monday for a three month period from late June until late September and will be scheduled around the daytime period an aircraft would otherwise be sat idle at the southern French airfield after fulfilling its morning Airbus staff shuttle commitment.
Aviation already supports 6.9 million jobs and more than $80 billion in GDP across Africa, but research now shows that liberalisation will create opportunities for further significant employment growth and economic development to the tune of an extra 155,000 jobs and $1.3 billion in annual GDP.
The switch of US airports from John F Kennedy International to Newark Liberty International for the long-haul connection from Addis Ababa via Lomé in Togo, is a logical move and will allow the carrier to take advantage of the significant hub operation of Star Alliance partner, United Airlines at Newark.
The aviation landscape continues to change across the globe. We have seen the arrival of low-cost carriers, new hub operators in the Middle East, consolidation and the reinvention of the traditional legacy airlines, to name just a few of the recent developments, but one thing has remain constant, the undeniable potential to develop new air connectivity across the vast African continent.
Strategically located close to Africa – one of their biggest trade partners – Tenerife is the perfect choice to host Routes Africa 2016. The Government of the island are dedicated to promoting connectivity within Africa.
Routes Africa, the only route development forum for the African region, will be hosted by Tenerife Tourism Corporation with the support of the Canary Islands Government this summer (26-28 June 2016).
