US Virgin Islands Department of Tourism

Routes hears how the US Virgin Islands has become the fastest-growing territory for total capacity in the Americas.

Speaking at the Tourism Summit at World Routes in Chengdu, how destination marketing can bring in travellers from the biggest market in the world came under discussion. With a wide ranging international panel trying to lure in Chinese tourists, they shared their best practice on bringing in the emerging middle class who are willing to go the long-haul.

Insight from the World Routes Tourism Summit in Chengdu, China.