Speaking at the Tourism Summit at World Routes in Chengdu, how destination marketing can bring in travellers from the biggest market in the world came under discussion. With a wide ranging international panel trying to lure in Chinese tourists, they shared their best practice on bringing in the emerging middle class who are willing to go the long-haul.
Speaking at World Routes in Chengdu, our panel of experts took a look at the opportunities and challenges that are being faced in the growth of the Chinese market, what does the growth of this market mean, as well as a brief overview of the impact of the Brexit referendum.
