PLAUSIBLE PREPARATION?
Although the proposed amalgamation with US Airways is still under Justice Dept. review, United Airlines is preparing a marketing campaign touting the benefits of the merged mega-carrier. The campaign itself is still proprietary, but ``you have to plan for the eventuality of a go-ahead decision,''...
Subscription Required
This content requires a subscription to one of the Aviation Week Intelligence Network (AWIN) bundles.
Schedule a demo today to find out how you can access this content and similar content related to your area of the global aviation industry.
Already an AWIN subscriber? Login
Did you know? Aviation Week has won top honors multiple times in the Jesse H. Neal National Business Journalism Awards, the business-to-business media equivalent of the Pulitzer Prizes.
Related Content
