Opinion: How Many Times Do You Want To Pay For That F-35 Engine?
F-35
Credit: USAF
There’s an old model in marketing–sell the razor handle cheap, so you can keep making money on the blades. Get somebody focused on the boldface price on a sticker rather than what it’s actually going to cost over its lifetime. We see this all the time in Washington, especially in the defense world...
Subscription Required
Opinion: How Many Times Do You Want To Pay For That F-35 Engine? is published in Aerospace Daily & Defense Report, an Aviation Week Intelligence Network (AWIN) Market Briefing and is included with your AWIN membership.
Already a member of AWIN or subscribe to Aerospace Daily & Defense Report through your company? Login with your existing email and password.
Not a member? Learn how you can access the market intelligence and data you need to stay abreast of what's happening in the aerospace and defense community.
Related Content
