When Airbus Chief Commercial Officer Christian Scherer looked back at a long and exhausting Paris Air Show, he said he felt “mild, if not violent, satisfaction.” The biannual event was exhausting for the Airbus sales director because he spent more time onstage announcing orders than many might have anticipated—and even more time trying to finalize deals behind the scenes. “Violent satisfaction” kicked in for the same reasons. Airbus had come to the show looking ...

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