In-The-Cabin Marketing Startup Looks For Funds, Launch Airline
Credit: JOSEPH PRIES
When United Airlines came out of bankruptcy this year, the carrier had to start amortizing its MileagePlus database, which was on its books with a value of zero at the end of its three-year stint in Chapter 11. The company adopted an appraised fair-market value of $521 million for "a very valuable...
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