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Business Travel Boom Drives Carriers To Revamp Web Sites
U.S. major airlines have seized the tremendous power of the Internet when targeting leisure travelers, but they have not yet drawn sizable online bookings from lucrative business travelers. This trend is changing, however, as 2000 is the beginning of a new era for web-enabled business travel booking, according to a recent Forrester Research analysis. Where leisure travel rose on the backs of eager consumers, "business travel will grow thanks to new corporate policies that will require travelers to use company-approved booking engines," said analyst Henry Harteveldt.