Owners’ Desires Key To Bizjet Sales, OEMs Say

Credit: Global 7000: Bombardier
NEW YORK—The key to selling business jets takes more than building a great aircraft and understanding what it can do. It’s also understanding what customers want in the future, business jet manufacturers said during a panel discussion at the JetNet IQ Summit here. Owners’ needs are evolving. “For...
Molly McMillin

Molly McMillin, a 25-year aviation journalist, is managing editor of business aviation for the Aviation Week Network and editor-in-chief of The Weekly of Business Aviation, an Aviation Week market intelligence report.

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