From The Archives: Fixed-Base Operators Enhance Service To Lure Business From Competitors
In the business flying section of this magazine issue, we focused on fixed-base operators (FBOs) and how "fierce" the competition is.
We reported: "Relatively fewer fuel stops mean the companies must find other ways to attract business." The demand for fuel is where most make their money, but with improved efficiency of corporate aircraft, fewer stops are being made.
Another challenge FBOs and service centers face, in 1989 was the longterm decline in aircraft sales and flight hours but the market was beginning to rebound.
The president of the National Air Transport Assn., Laurence L. Burian said: "We see some improvement in some areas. We get the impression that utilization is improving."
Read on to discover some marketing efforts FBOs are using to increase business.
If you're a subscriber you can read the full article, section and magazine in the Oct. 2, 1989 issue of Aviation Week & Space Technology.
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