Bombardier Debuts Virtual Showroom Of Products

Learjet 75
Credit: Bombardier

In the absence of this year’s National Business Aviation Association’s annual Convention & Exhibition (NBAA-BACE), Bombardier is showcasing products to customers in a different way–virtually. 

NBAA-BACE, originally planned for Oct. 6-Oct. 8 in Orlando, Florida, was canceled due to the COVID-19 pandemic, and with it, the ability for customers and potential customers to check out the array of business jets on display at the show.

Instead, Bombardier has debuted a Virtual Showroom featuring its product lineup of business jets. The company is hosting individual online visits, by appointment, inside the Learjet 75 Liberty, Challenger 350, Global 6500 and Global 7500 aircraft. The tours augment online public viewing of the aircraft. 

“There’s a strong interest in Bombardier aircraft as more and more people explore their business travel options,” said Peter Likoray, Bombardier Business Aircraft senior vice president of sales and marketing. “We created this virtual event in order to connect with customers and to offer convenient and personalized access to our stunning aircraft and our expert team.” 

The Virtual Showroom ( also allows visitors to conduct a self-guided tour of the company’s fleet and choose an aircraft to explore. It also includes a Needs Assessment tool to match users with the right aircraft and an Aircraft Configurator to allow visitors to choose their cabin interiors and exterior striping.

Molly McMillin

Molly McMillin, a 25-year aviation journalist, is managing editor of business aviation for the Aviation Week Network and editor-in-chief of The Weekly of Business Aviation, an Aviation Week market intelligence report.