British Airways offered a $99 introductory Denver-London fare in July 1998 (March 22, 1999)
United's $99 one-way Boston-London fare is not the only $99 transatlantic fare in the past seven years (DAILY, March 22). British Airways offered a $99 introductory Denver-London fare in July 1998 and sold more than 24,000 segments at that rate.
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