The Bigger Picture

Nobody should believe that American Airlines' bid to remove the global distribution system (GDS) from the travel booking process is merely an attempt to eliminate GDS service fees. Ancillary revenues and passenger loyalty are very much at the heart of the “direct connect” philosophy. From an airline...

Subscription Required


This content requires a subscription to one of the Aviation Week Intelligence Network (AWIN) bundles.

Schedule a demo today to find out how you can access this content and similar content related to your area of the global aviation industry.

Already an AWIN subscriber? Login


Did you know?  Aviation Week has won top honors multiple times in the Jesse H. Neal National Business Journalism Awards, the business-to-business media equivalent of the Pulitzer Prizes.