As rebrand projects go, the transformation of what is now Air Serbia could well make the case studies folder at Harvard Business School. Air Serbia CEO Dane Kondić and his management team took just six weeks to refleet and rebrand the former Jat Airways. The exercise involved considerably more than...
This content requires a subscription to one of the Aviation Week Intelligence Network (AWIN) bundles.
Schedule a demo today to find out how you can access this content and similar content related to your area of the global aviation industry.