Ramifications of EADS’s Name Change
Credit: EADS/Jean-Vincent Raymondon
EADS's decision to change its name to Airbus Group is more than cosmetic. The rebranding symbolically concludes more than four decades of cross-border consolidation while recognizing the formidable power of the Airbus moniker. Given the European aircraft manufacturer's modest start in 1969-70—when...
Subscription Required
This content requires a subscription to one of the Aviation Week Intelligence Network (AWIN) bundles.
Schedule a demo today to find out how you can access this content and similar content related to your area of the global aviation industry.
Already an AWIN subscriber? Login
Did you know? Aviation Week has won top honors multiple times in the Jesse H. Neal National Business Journalism Awards, the business-to-business media equivalent of the Pulitzer Prizes.