Malaysia’s Firefly To Move Aggressively Against AirAsia
Credit: Firefly Concept
AirAsia is Southeast Asia’s largest low-cost carrier, but it will face new competition from Malaysia Airlines’ (MAS) Firefly, which will begin operating Boeing 737-800s this month. MAS mainline had been vying against AirAsia by discounting excess seat inventory through “everyday low fares”...
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