Air France Begins Global Rebranding, Embracing French Culture

Air France is beginning a broad campaign worldwide to project its French heritage, in a move diametrically opposed to the approach of rival British Airways, which has moved away from its U.K. roots. Air France has adopted a new brand and is rolling it out on a global scale, a move it never before...

Subscription Required

 

This content requires a subscription to one of the Aviation Week Intelligence Network (AWIN) bundles.

Schedule a demo today to find out how you can access this content and similar content related to your area of the global aviation industry.

Already an AWIN subscriber? Login

 

Did you know?  Aviation Week has won top honors multiple times in the Jesse H. Neal National Business Journalism Awards, the business-to-business media equivalent of the Pulitzer Prizes.